Tuesday, September 5, 2017

Five Ways to Step Up your Advocacy Game


I added the hyperlink where you can buy this...
I do NOT profit from it at all...just thought I'd share it :)

As librarians, we know the importance and impact the library and librarian make to our campuses and districts.  Librarians have always made headway into innovation and we need to make sure this also includes how we share what the library does through advocacy efforts aimed at decision-makers for our campuses and districts.  Here are five small ways we can show librarians and libraries do have an impact.  Best of all, it won't cost you anything but a little time and effort:

1. Change the library environment:  This won't cost any money whatsoever.  Librarians new to their positions or in a new library usually do this, but you shouldn't over look the library you may have been serving.  It's a simple context with a lot of sweat equity.  Sometimes we have so much to do we often overlook how the library design can be REIMAGINED simply by moving things around and creating new spaces.  What better way to capture your campus's attention than to rearrange furniture into different learning commons?  If you have the money, add elements like large screen collaboration stations, a Lego wall etc...Freshen it up, add some dimension, watch what happens next

2. Harness the power of social media:  I love my library PLNs...they show, teach and amaze me everyday.  But I have also noticed that the PLNs I am a part of can be insular.  We need to get outside of our online comfort zones to make a larger impact.  Use your social media to make sure your voice, ideas, impact can be showcased to those decision-makers.  Use hashtags that administrators on Twitter use and become part of the conversation that way.  Create a campus-based social media account such as Instagram so not only students and teachers can see what you're snapping photos of, but admin can too.  Be engaged in district-wide Twitter chats and let the library's voice be heard virtually.

3. Send out monthly newsletter to your campus touting the amazing things the library does and can do to your campus.  Focus your information on highlighting to important parts of the library and use your stats to help.  Include images from your social media accounts (and hyperlink them).  Showcase students interacting in the library with each other, their classes or alone.  Already do this?  How about taking it up a notch and sending this monthly to your district superintendent, curriculum coordinators, technology director or curriculum and instruction director? Don't keep it contained....let this information loose every single time you share it with your campus.  It may not be read, that's true.  What's even more true is that is just might....

4. Harness new and interesting ways to share the successes you and the library have had with (mostly) free webtools.  Turn that paper state of the library report into an infographic.  Then step up that infographic into a video using tools like Biteable.  Use Flipgrid to capture students, teachers and administrators giving video testimonies on how the library has helped them and share this with other librarians and decision-makers.  Nothing speaks louder than a student's voice, and this webtool can definitely help.  Kick it up by doing this monthly from different angles (a teacher's Flipgrid, your book club, a classroom etc).  How about creating a monthly Quizzizz for fun to engage your email recipients with what the library does?  Sharing can be as fun as you'd like, so try out new approaches.

5. Nothing is more loud and clear than your approach.  Be available, be approachable, leave your door open, show people you want to create a relationship with them.  Too often, our administrators see us as checking in and out books...MOVE to another area, DO something different, and SPEAK with your words and actions to prove that isn't the case.  It's easy to get caught in the trap of our office or circulation desk.  The hardest thing you could do is unglue yourself from the areas your feel most comfortable in (even if it's for an hour a day) to be seen differently.  They say it takes 30 days to create a new habit....test out this theory and see if it makes a difference.  It won't cost a thing....

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